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Core Resources

Structured data essentials

JSON-LD that agents can actually parse.

Add at least one `<script type="application/ld+json">` block per page describing the entity that page represents — Organisation, Article, Product, LocalBusiness.

Common failures

  • Invalid JSON (trailing commas are the usual culprit)
  • Markup that contradicts the visible page
  • One giant block copied across every page unchanged

Validate before shipping, then re-scan to confirm the check passes.